As baby boomers—those born between 1946 and 1964—are reaching retirement age, with the oldest turning 78 this year, it’s clear they’re starting to impact the funeral market significantly. The US life expectancy was 77.5 in 2022, so we’re at the forefront of this generational shift.
It’s important to keep two key things in mind when thinking about how boomers’ needs are shaping the market:
First, baby boomers are incredibly diverse, and you can’t put them into one category. Their wide range of preferences and lifestyles means no “one-size-fits-all” approach will work for them.
Second, while boomers are practical and street-smart, they aren’t shy about spending money on what matters. They’ll drop a million dollars on a boat or invest in a Harley Davidson, but they won’t overspend on something unless it brings value.
These distinct characteristics are shaping the future of cremation services and funeral trends. Boomers’ focus on individuality, practicality, and personalization has led to the rising popularity of cremation and more unique ways of honoring loved ones. If you’re considering cremation options, it’s essential to understand how these trends align with the values of this influential generation.
1. Individualism and Personalization
One thing that stands out about baby boomers is their strong sense of individualism. Growing up during social change, they learned to value self-expression and break away from tradition. As they face end-of-life decisions, many choose to reflect their unique identities in profoundly personal and meaningful ways.
This focus on individuality has led to a big shift toward personalized funerals and memorials. Instead of sticking to the traditional, somber format, boomers are more likely to create custom tributes that celebrate their personality, achievements, and passions. These personalized services leave a lasting, emotionally resonant impact that truly honors their life story.
The Role of Laser Engraving in Personalization
Laser engraving plays a huge part in making memorials truly personal. Whether it’s a plaque, urn, or bench, laser engraving allows families to add heartfelt messages, images, and details that really honor their loved one. The precision and durability of laser engraving mean these memories will be beautifully preserved for generations to come, offering comfort in the grieving process. From names and dates to personalized quotes and portraits, laser-engraved tributes make each memorial unique and deeply meaningful.
Baby boomers are all about individuality, and you can see that in their love for diverse life experiences—whether it’s fishing, hunting, sports, travel, or even a good bottle of fine wine or whiskey. As they get closer to making end-of-life decisions, the focus isn’t so much on choosing cremation or burial. What matters to them is how their unique lives and passions will be remembered and celebrated.
We’ve discovered that baby boomers are the top customers for laser-engraved caskets as they seek to celebrate their legacies with meaningful personalization. This ensures that their love, adventures, and cherished memories are honored in a way that reflects the essence of who they were, making each farewell as unique as the life they lived.
2. Desire for Simplicity and Practicality
Baby boomers tend to value simplicity and practicality, and this perspective often shapes their views on death and funerals. Cremation is seen as a more affordable and environmentally friendly option compared to traditional burials. Plus, the flexibility to scatter ashes in meaningful places or create memorial jewelry adds to its appeal.
While cremation makes sense for many, scattering ashes doesn’t always resonate with everyone. This is why cremation combined with memorialization is on the rise. Some still prefer returning to cemeteries for a peaceful final resting place, which drives demand for community columbariums and single-family plots with personalized memorials.
For those exploring options for cremation, the simplicity and versatility of this method can offer both emotional and practical benefits, making it a popular choice among baby boomers.
Even traditional statue monuments, once more common for memorializing the young, now find a place in cemeteries as family cremation memorials with chambered bases. One baby boomer customer, who purchased a statue monument for his late wife, expressed this sentiment beautifully: “Everything we own will change names, but your memorial remains. She wanted to be remembered and remembered in style, just as she always was.”
This shift reflects a growing trend in which families seek more than just a marker—they want a meaningful tribute that honors a life lived and endured through time. These statues, with their elegant designs and functional cremation chambers, provide a lasting and stylish way to be remembered.
Baby boomers are incredibly diverse, and you’ll find customers when a service truly resonates. With a versatile laser machine like AP Lazer, you can craft products, large or small, that capture their love, memories, legacy, and passions—everything that holds meaning for them. These personalized tributes make more sense to them than cremation or burial.
3. Non-Conformity and Breaking Tradition
Baby boomers are known for their tendency to challenge societal norms, having lived through eras of cultural revolution. This spirit of non-conformity is reflected in their approach to death and funerals. Many boomers are rejecting traditional funeral practices in favor of something new and personalized, which has led to the rise of life celebrations.
Life celebrations focus on joyfully honoring the deceased’s life, highlighting their hobbies, passions, and relationships. Instead of solemn rituals, baby boomers often choose upbeat, personalized events that reflect their individuality.
With direct cremation eliminating the traditional memorial service, life celebration parties are becoming a sensible and mainstream option for honoring loved ones. Additionally, the trend of home garden memorials is rapidly gaining popularity, whether or not a cemetery is involved as the final resting place.
A home garden granite urn offers a more practical and meaningful alternative to a costly cemetery columbarium. It eliminates the expense of a burial plot and standard urn and saves time by avoiding frequent trips to a cemetery. Most importantly, it allows you to keep the cherished memories of your loved one close, right in the comfort of your own home.
4. Higher Focus on Experience and Meaning
Boomers are a generation that values experiences and meaningful connections over material possessions. This focus on meaningful experiences has translated into how they want to be remembered. Instead of a standard funeral, they prefer funerals celebrating their life stories, relationships, and accomplishments.
This demand for emotionally resonant services has led to customized memorial elements, such as video montages, unique urns, and laser-engraved monument plaques. Baby boomers want to leave a legacy reflecting their individuality and life journey.
Many boomers also prefer celebrating their life stories, relationships, and accomplishments through personalized cremation jewelry and keepsakes. With laser engraving, everyday items like tumblers, cutting boards, and picture frames can be transformed into deeply personal mementos featuring memories, handwritten notes, fingerprints, poems, photos, or even inside jokes.
Memorial gifts for birthdays, anniversaries, and holidays like Christmas are becoming increasingly popular. They offer a way to honor loved ones and comfort the grieving process by sharing cherished memories and love.
5. Spirituality and Secularism
Many baby boomers have moved away from traditional religious practices and instead gravitate towards more spiritual or secular ceremonies. This shift in attitude toward death has contributed to the growing popularity of cremation services and personalized memorials that focus on the individual’s legacy rather than adhering to strict religious rituals.
For boomers, funerals are often about celebrating the personal journey of the deceased, allowing for more creative freedom in honoring their lives.
6. Environmental Consciousness
As a generation increasingly concerned with environmental impact, many baby boomers are opting for green burial options. Cremation’s ecological benefits, such as reduced land use and the availability of biodegradable urns, make it a more appealing option for eco-conscious people.
This environmentally friendly choice is another factor driving the popularity of cremation among boomers.
7. Technological Savvy
Baby boomers were the first generation to embrace technology, and they are comfortable incorporating digital elements into funerals. Online memorials, video streaming services, and social media tributes have become popular ways for family and friends to celebrate a loved one’s life, even from afar.
For baby boomers, technology provides new ways to stay connected and create more interactive, meaningful memorials.
Conclusion: Why Cremation, Life Celebrations, and Personalization are on the Rise
As the baby boomer generation ages, their values of individualism, practicality, and meaningful experiences reshape the funeral industry. The growing preference for cremation, life celebrations, and personalization reflects their desire to break away from tradition and create unique, lasting tributes that capture their personality and legacy.
For families, choosing laser-engraved memorial products is a beautiful way to preserve precious memories and help navigate the grieving process. The precision and emotional depth of personalized engravings offer a lasting tribute to loved ones, assisting families to honor their unique stories in meaningful and memorable ways.
If you are exploring cremation options or looking for creative ways to honor a loved one, consider how these trends reflect the values of this generation. Cremation offers flexibility, simplicity, and emotional significance, making it a thoughtful and practical choice for baby boomers and beyond.
