Value VS. Price: The Benefits of AP Lazer

Value vs Price

It’s no secret that adding value to your already popular products is an excellent way to generate more revenue for your business. It’s simple, the more you can offer your customers, the more you can charge them for your products and services. 

If you’re looking to add more value to your products with cutting-edge technology (and have fun doing it!) a laser engraving and cutting machine will do just that. Specifically, an AP Lazer. 

An AP Lazer will allow you to tap into the emotional market by emotionalizing products for your customers in ways you never thought possible. Because of this, you can mark up your products more than you may realize. Add high-detailed artwork, logos, and even photos to popular materials such as wood, glass, acrylic, fabric, and more. 

For example, if your target market is pet lovers, you could offer pet memorial tiles. You can purchase 6” x 6” granite tiles in bulk for about $2.25 each, engrave a photo, and a little bit of text onto the tile, then sell the tile for around $100. That mark-up is over 4000%! And, the end result is something you and your customer will both be proud of.

Personalization adds value

Emotional Value

How do you emotionalize your products, you may ask? We think of emotionalizing products as adding extra value through personalized engravings. For example, taking a cutting board and engraving a relative’s famous recipe in their handwriting. You’ve just taken an ordinary product and added emotional value to it! This also allows you to begin establishing a priceless connection with your customer. In turn, they will be more likely to think of your business when needing more personalized items and/or recommending you to their friends/family.

Accept All Types of Product Requests

Typically, with other brands, you are restricted by size and/or weight, meaning there is a limit on the kinds of projects you can fulfill. Never say “no” to a product request again! With AP Lazer’s open architecture design, you can cut, etch, and engrave on items as small as a pair of earrings too as large as a monument sign. The larger the item, the bigger the profit! The possibilities are truly limitless with AP Lazer.

The Value of an AP Lazer

Many other brands of laser machines provide just bare-bones machine pricing, not including the cost of add-ons, such as machine accessories, computer software, warranty, and tech support. Those elements add up quickly.

With your purchase of an AP Lazer machine, you’ll get 8 hours of training with the larger models and 4 hours of training with the smaller models. Our machines come in a business turnkey package, including all accessories, a laptop computer, software, and a 3-year warranty. You get much more than just the machine – we set you up for success!

As an AP Lazer owner, you also gain access to a customer marketing bundle that provides detailed tips on how to market your business, as well as an abundance of training resources, including our 24/7/365 tech support, weekly workshop classes, various YouTube tutorials/videos, and more!

We understand that purchasing a laser machine is a huge investment. That’s why we offer financing options to fit any budget. Whether an established business or just starting out, we have a financing option that will suit your needs. 

When you invest in an AP Lazer, you are investing in your future as a business owner, as well as an individual, which is of much more value than the initial cost upfront. With these resources and benefits available, you’ll be able to save time, reduce business downtime, and increase productivity, which in turn saves you money.

“Price is what you pay. Value is what you get.” – Warren Buffett

Value VS. Price

As you can see, the value far outweighs the initial cost of an AP Lazer machine. You get all the necessary accessories and tools upfront to be successful, including tech support for as long as you own your machine. You won’t find that with most other laser brands.

In addition, imagine the added revenue your business can generate from laser engraving high detail photos, cutting acrylic logos, and other intricate artwork to create priceless products that are both meaningful to your customers and have a high perceived value your customers are willing to pay for. Priceless products like these will always be in demand.


Want to learn more about this valuable business opportunity?
Give us a call at (800) 585-8617, email us, or fill out our contact form.

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